diff --git a/hugo.toml b/hugo.toml
index ce4a8a9..ebe6188 100644
--- a/hugo.toml
+++ b/hugo.toml
@@ -4,4 +4,6 @@ title = "Builder's Code of Conduct"
 disableKinds = ['taxonomy', 'term', 'RSS']
 
 [params]
-  description = "A Code of Conduct for people who build things"
+  description = "Simple Code of Conduct for builders, makers, and developers. Focus on technical merit and professional behavior."
+  author = "Stephen Waits"
+  keywords = "code of conduct, open source, developers, technical community, builders, makers, professional conduct"
diff --git a/layouts/_default/baseof.html b/layouts/_default/baseof.html
index d40ddcb..de43c80 100644
--- a/layouts/_default/baseof.html
+++ b/layouts/_default/baseof.html
@@ -4,8 +4,35 @@
     <meta charset="UTF-8">
     <meta name="viewport" content="width=device-width, initial-scale=1.0">
     <title>{{ block "title" . }}{{ .Site.Title }}{{ end }}</title>
+
+    <!-- SEO Meta Tags -->
     {{ with .Description }}<meta name="description" content="{{ . }}">{{ end }}
     {{ with .Site.Params.description }}<meta name="description" content="{{ . }}">{{ end }}
+    {{ with .Site.Params.author }}<meta name="author" content="{{ . }}">{{ end }}
+    {{ with .Site.Params.keywords }}<meta name="keywords" content="{{ . }}">{{ end }}
+    <meta name="theme-color" content="#faf7f2">
+
+    <!-- Canonical URL -->
+    <link rel="canonical" href="{{ .Permalink }}">
+
+    <!-- Favicon -->
+    <link rel="icon" type="image/png" href="/favicon.png">
+    <link rel="apple-touch-icon" href="/favicon.png">
+
+    <!-- Open Graph / Facebook -->
+    <meta property="og:type" content="website">
+    <meta property="og:url" content="{{ .Permalink }}">
+    <meta property="og:title" content="{{ block "title" . }}{{ .Site.Title }}{{ end }}">
+    <meta property="og:description" content="{{ .Site.Params.description }}">
+    <meta property="og:image" content="{{ .Site.BaseURL }}og.png">
+    <meta property="og:site_name" content="{{ .Site.Title }}">
+
+    <!-- Twitter -->
+    <meta property="twitter:card" content="summary_large_image">
+    <meta property="twitter:url" content="{{ .Permalink }}">
+    <meta property="twitter:title" content="{{ block "title" . }}{{ .Site.Title }}{{ end }}">
+    <meta property="twitter:description" content="{{ .Site.Params.description }}">
+    <meta property="twitter:image" content="{{ .Site.BaseURL }}og.png">
     <style>
         * {
             margin: 0;
diff --git a/static/favicon-min.png b/static/favicon-min.png
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diff --git a/static/favicon.png b/static/favicon.png
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diff --git a/static/og-min.png b/static/og-min.png
new file mode 100644
index 0000000..073aae4
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diff --git a/static/og.png b/static/og.png
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index 0000000..b436047
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