diff --git a/README.md b/README.md
index f64d7f1..66aea59 100644
--- a/README.md
+++ b/README.md
@@ -6,6 +6,51 @@ It crawls a single host (i.e. anything.com) and outputs a site map in JSON forma
 
 For each page crawled, it distinguishes between links to other pages, links to assets, broken links, and remote links (i.e. someotherhost.com).
 
+### An Example
+
+    ❯ bin/docrawler https://goregex.com/
+    
+    D.O. Crawler 1.0  Copyright (c) 2015 Stephen Waits <steve@waits.net>  2015-02-17
+    
+    [
+      {
+        "URL": "https://goregex.com/",
+        "Title": "GoRegEx.com | Go Regular Expression Tester",
+        "Links": [
+          "https://goregex.com/"
+        ],
+        "Assets": [
+          "https://goregex.com/assets/css/bootstrap-responsive.min.css",
+          "https://goregex.com/assets/css/bootstrap.min.css",
+          "https://goregex.com/assets/css/goregex.css",
+          "https://goregex.com/assets/img/apple-touch-icon-114x114.png",
+          "https://goregex.com/assets/img/apple-touch-icon-120x120.png",
+          "https://goregex.com/assets/img/apple-touch-icon-144x144.png",
+          "https://goregex.com/assets/img/apple-touch-icon-152x152.png",
+          "https://goregex.com/assets/img/apple-touch-icon-180x180.png",
+          "https://goregex.com/assets/img/apple-touch-icon-57x57.png",
+          "https://goregex.com/assets/img/apple-touch-icon-60x60.png",
+          "https://goregex.com/assets/img/apple-touch-icon-72x72.png",
+          "https://goregex.com/assets/img/apple-touch-icon-76x76.png",
+          "https://goregex.com/assets/img/favicon-160x160.png",
+          "https://goregex.com/assets/img/favicon-16x16.png",
+          "https://goregex.com/assets/img/favicon-192x192.png",
+          "https://goregex.com/assets/img/favicon-32x32.png",
+          "https://goregex.com/assets/img/favicon-96x96.png",
+          "https://goregex.com/assets/img/favicon.ico",
+          "https://goregex.com/assets/js/goregex.js"
+        ],
+        "Broken": null,
+        "Remote": [
+          "http://code.google.com/p/re2/wiki/Syntax",
+          "http://golang.org/",
+          "http://golang.org/pkg/regexp/",
+          "https://ajax.googleapis.com/ajax/libs/jquery/1.8.2/jquery.min.js",
+          "https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"
+        ]
+      }
+    ]
+
 ## Design ##
 
 * The main crawler loop is in `docrawler.go:docrawl()`.
@@ -21,6 +66,8 @@ After cloning this repository, run:
 
     make vendor && make
 
+This will `fmt`, `lint`, `vet`, and `build` the source into an executable at `bin/docrawler`.
+
 In order to run the tests:
 
     make test
@@ -29,10 +76,25 @@ If you'd like to automatically run tests any time a file is changed:
 
     make autotest
 
+To see stats about the code, install cloc (`brew install cloc` on OS X) and then:
+
+    make stats
+
+To look at the test coverage reports in your browser:
+
+    make cover
+
 To deploy, just copy the executable `bin/docrawler` to a destination of your choosing.
 
 *Developed on OS X. Also tested on Windows 7 under MinGW+bash.*
 
+### Why a Makefile? Aren't those old???
+
+* It's clean.
+* It's portable.
+* It lets me package the app in a way that's trivially easy for anyone to build.
+* It makes it so I can easily vendor third-party packages outside of the main `./src` tree.
+
 ## Who do I talk to? ##
 
 Written by Stephen Waits. Please contact me at <mailto:steve@waits.net> with any questions.
diff --git a/src/docrawler/docrawler.go b/src/docrawler/docrawler.go
index ff0b233..bb93ef7 100644
--- a/src/docrawler/docrawler.go
+++ b/src/docrawler/docrawler.go
@@ -124,13 +124,13 @@ func crawlWorker(txchan <-chan *httpItem, rxchan chan<- *httpItem) {
 
 // main is our program's entry point
 func main() {
+	fmt.Printf("\nD.O. Crawler 1.0  Copyright (c) 2015 Stephen Waits <steve@waits.net>  2015-02-17\n\n")
 	// parse our flags
 	nWorkers := *(flag.Uint("num", 100, "number of workers"))
 	// see if we've got no arguments
 	flag.Parse()
 	if flag.NArg() < 1 {
-		fmt.Printf("\nerror: Please specify at least one URL to crawl.\n")
-		fmt.Printf("\nD.O. Crawler 1.0  Copyright (c) 2015 Stephen Waits <steve@waits.net>  2015-02-17\n\n")
+		fmt.Printf("error: Please specify at least one URL to crawl.\n\n")
 		fmt.Printf("usage: %v [-num=100] <URLs...>\n\n", os.Args[0])
 		fmt.Printf("  -num=100: number of workers\n")
 		fmt.Printf("  URLs:     URLs to crawl\n\n")